I'm a creative leader, art director, and designer by trade and spirit, and I’ve spent my career building and leading creative teams alongside rolling up my sleeves and getting the work done.
My creative career has blended the concepts and craft of advertising, digital, experiential, and the web, working at some of the best shops around (including my own boutique, for a few years there).
My core belief is that the best creative isn't a one-off, but that magical mix of a spark of an idea that's got enough legs to work across the board. Positioning well-told is the name of the game, and when you factor in the work that can follow that kind of a tentpole idea — well, that's just the creatively impactful sparkle that gets me out of bed in the morning.
This is why my portfolio is intentionally not one of one media repeated, but of impactful work in branding, advertising, digital, CRM, and experiential — all created with the purpose of not just boosting sales or awareness targets, but of changing the meaning of the brands worked on for the better.
— Currently a Creative Director at Cossette, one of Canada's top advertising agencies, as the Creative Director on the 360º Princess Margaret Lotto and Foundation accounts
— Founded and creative directed at my own creative agency, Stack Creative, focused on a mix of digital & web, advertising, and branding.
— Creative directed at Array of Stars, one of Canada's leading cutting-edge firms that blends the best of digital , immersive physical experiences, and the virtual sphere.
— Hung my hat either FT or freelance at some of the best shops around, as art director, ACD, and CD: Array of Stars, BBDO, Cossette, DARE, DDB, Dentsu, Edelman, FCB/SIX, John St, Proximity, Quake, Smith+Mason, T4G, Teehan+Lax, Trajectory, plus Stack Creative.
— Creative directed or art directed 70+ website projects, including global digital products & platforms, enterprise-level corporate sites, e-commerce, and story-driven marketing sites.
— Creative directed and art directed traditional advertising, digital advertising, social, CRM, and experiential campaigns and experiences for clients in financial services, telecommunications, sports, food and beverage, not-for-profits, travel, pharma, toys, and the arts.
— Built and led creative and multi-disciplinary teams in big and small agency environments.
— Won virtually every award under the sun, alongside judging several shows and teaching courses in UX and digital design at both college and bootcamp levels.
Making the work sing, and building the creative team up to perform as strongly as can be. Working across disciplines, building and guiding teams, making the work better every time out, and building bridges with strategy, accounts, production, and clients are what bring me to work with a smile every day.
Seasoned leader of creative teams, as well as a collaborative shepherd of cross-functional teams with our friends in accounts, production, project management, design, and media. My years of founding and running my own agency further bolstered my experience in agency offerings and positioning, pricing, pitching, and operational and client service. The goal is always better work every time out, but there are many ways to get there.
Concepting and crafting the hell out of everything from 360º campaigns to websites to brand identities to experiential to CRM to augmented reality (AR) experiences. Concepts are supreme, but they’re ultimately only as good as the craft with which they're executed, so I've built a T-shaped skillset by adding the thinking and tactics of UX, UI, and Graphic Design.
Great work is rarely a one-off, but part of a richer whole — and it's gotta have a reason to be. I've augmented my creative pursuits with the thinking and practices of of UX and IA, business and brand strategy, and channel strategy to help connect every dot.
Creative Director at Cossette, responsible for creative leadership, management, and collaboration with strategy, accounts, tech, and production. Responsible for the creative leadership of the Princess Margaret Lotto and Foundation 360º accounts.
KEY CLIENTS
Princess Margaret Foundation, TD, Amazon Prime Monday Night Hockey, LCBO, WordPress
PROJECT TYPES
Advertising, CRM, Digital, Web
Freelance creative direction, art direction, and design work for clients, friends, collaborators, and co-conspirators. Focused primarily on advertising and experiences.
KEY CLIENTS
Andrew Pellar Ltd, Government of Canada, Home Hardware, IC Savings, TD, Wealthsimple, Woodland Mills
KEY AGENCIES
Cossette, John St, Normative, Quake, Smith+Mason, Salesloop, Soldier Unlimited, Wealthsimple
PROJECT TYPES
Advertising, CRM, Experiential, Social, Web
Creative Director at Array of Stars, the innovation partner agency that creates enhanced experiences built for attention across digital, physical, and virtual realities.
KEY CLIENTS
Compass Data Centres, Frank Walker, Google, Moccasin Identifier, ROM, Spin Master
PROJECT TYPES
AR, XM, Web, Video – plus a lot of pitches, creative strategy, levelling up cross-departmental processes, and a heaping help of agency self-promotional work.
Stack was my own shop, a boutique creative agency that built websites, brand identities, and campaigns for growing companies on the rise.
Founded it without partners, and proactively decided to wind the shop down after a stellar 4-year run in order to pursue more creative-specific opportunities. Every day felt like an MBA, and I had a hell of a good time with my team, clients, and partners.
KEY CLIENTS
Algoma University, BILD GTA, Canadian Women & Sport, CocoaVia, Delta Growth, Digital Research Alliance of Canada, Focus Asset Management, Friends of Ruby, Governance Solutions, HealthPartners, IC Savings, ICLS, Jane Goodall Institute, Mars-Wrigley, Memory Labs, The Moment, Mother Raw, Parallax, Save the Children, Taggart Group, Tafelmusik, World Vision.
PROJECT TYPES
Websites, Advertising, Strategy, Content, Branding, Messaging, TV, Video, Design
Freelance advertising and design work for several of Toronto's best and brightest agencies and people.
KEY AGENCIES
BBDO, DDB, Idea Rebel
KEY CLIENTS
Keurig, Kraft, McDonald's, Mercedes-Benz, Rogers, Samsung
PROJECT TYPES
Advertising, CRM, Experiential, Social, Web
Design-focused ACD at the hottest data/tech/creative shop in town, and quite possibly the world.
KEY CLIENTS
Azamara, Canada Student Loans, CIBC, Made in Space, PFlag Canada, Primus
PROJECT TYPES
Advertising, CRM, Experiential, Social, Web
Blended role of senior-level Art Direction, Graphic Design, and UX Design within the in-house agency that was part of the national tech consultancy (now part of MNP).
KEY CLIENTS
Astley Gilbert, FRHI Hotels & Resorts (Fairmont Hotels et al), Loblaws, Mattamy Homes, Saputo, Scotiabank Blue Nose Marathon, Tourism New Brunswick, Travel Yukon, WWF Canada
PROJECT TYPES
Web, Enterprise-Level Digital Product, Social, Advertising
Freelance projects with some of the best folks around, in both Toronto, Canada as well as Berlin, Germany.
KEY AGENCIES
AJ&Smart, BF Design, DARE, Edelman, Ryan Edwards, Teehan+Lax, Trajectory, T4G
KEY CLIENTS
Art Canada Institute, Bioré, Bombay, BourbonFM, Chang School of Continuing Education, David Sanders, Deutsche Telekom, Fringe Festival, Georgian College, Grey Goose, Letsfeedback, Monoqi, Ontario Real Estate Association, Powerade, Rheingau Founders, Robert Kerr Foundation, Schutzklick, Scotiabank, Shipwire, Startup Messiah, Story Planet
PROJECT TYPES
Advertising, Branding, Digital, Social, Web
Joined Canada’s Digital Agency of the Year at the height of it success within the BBDO and Omnicom networks. One hell of a first major gig that still influences my thinking and craft to this day.
KEY CLIENTS
Bayer, BlackBerry, Campbell Soup Company, Canadian Olympic Committee, Gillette, HP, Ontario Ministry of Health, Partnership for a Drug Free Canada, RBC, Rogers, SiriusXM, Soulpepper Theatre, Starbucks, Swiss Chalet, Ve'ahavta, Whiskas
PROJECT TYPES
Advertising, Digital, Social, Web, CRM, OOH, TV
